In 2015, KD worked on Target’s “Made For U” campaign to promote a new tool for college students to find dorm supplies. He collaborated with a team of over 40 people to produce an online advertisement in Los Angeles. On set, he helped decide the direction to produce the commercial to ensure authenticity.
During the campaign, KD developed posts for his social channels to promote “Made For U” based on guidelines from Target’s marketing team. He garnered over 250,000 views on YouTube and over 15 thousand likes across Instagram.